Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising. Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. Internet advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision. Online marketing moves at the speed of light. To keep up, you need a strong foundation with the judgment to think critically, act independently, and be relentlessly creative. The Internet connects marketers to customers across the country and around the world. If you are advertising online, remember the rules and guidelines that protect consumers also help businesses by maintaining the credibility of the Internet as a marketing medium.
You can’t surf the web without coming across tons of advertisements used by businesses trying to promote, sell or create awareness for their brand. Doing so gives them more access to the consumers as most of the consumers surf the web most of the time browsing through sites. Many businesses now advertise on social platforms. This type of advertising comes in numerous forms and channels. The three social media websites that are frequently used for online advertising options are LinkedIn, Twitter, and Facebook. Other forms of internet advertising includes electronic mail, recent trends, and so forth.
A more noticeable form of online advertising is the use of display ads. There are many different variations of display ads, including banner pop-up, floating ads, and expanding ads. These ads tend to use pictures, logos, videos, animation, and other types of graphics to draw a consumer in. These ads are located right on the web page. The simplest and most direct of internet advertising is ‘Google AdWords’’, where you run paid-for, text- based adverts next to the search results list when someone searches for something related to your ad. Google has a very sophisticated system that allows you to target your ads globally or even within a very small and precise target area. You can also branch out and include your ads in their ‘content network’, which means that your ads will be included in pages where Google have agreements with the site owner to carry their ads.
Online ads are paid for in different ways, and in many cases, brands can choose how they want to pay for the ads. The most common way is by using the cost-per-click method, or CPC. Brands can set a bid, and only pay money when their ads are clicked on. Cost per mile, or CPM, is another way that online advertisements are paid for. For every thousand impressions that an ad is shown, the brand has to pay a certain amount. Some advertising platforms allow for a fixed cost. This means that companies only have to play a certain amount, and the ad will only run for a set amount of time.
Advertising via the internet is one of the fastest way to get your products known to the consumers as most make use of the internet regularly.